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Acura Division up 44.7 percent; Honda trucks up 23.4 percent
American Honda Motor Co., Inc., posted July sales of 112,437 vehicles, a decrease of 5.6 percent, based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 706,346, an increase of 9.4 percent versus last year.
Honda Division posted July sales of 99,420, a decrease of 9.7 percent versus July 2009. Honda trucks posted sales of 44,823 up 23.4 percent, led by the CR-V, up 0.9 percent with sales of 20,058; the Odyssey up 37.8 percent with sales of 9,711; and the Pilot, up 45.4 percent with sales of 9,570. The Accord was the top-selling Honda model for July with sales of 25,386, followed by the Civic with 23,231.
"A year ago the 'Cash for Clunkers' program began and sales of fuel-efficient Honda vehicles picked up quickly at the end of the month," said John Mendel, executive vice president of sales for American Honda. "Although July sales declined versus last year, our sales increased compared to June 2010, which is a positive sign."
Sales of the turbocharged RDX crossover SUV were 1,708, up 216.9 percent compared to July 2009 sales, which helped push Acura total monthly sales to an increase of 44.7 percent based on daily selling rate**. With 13,017 units sold for July, overall Acura yearly sales have totaled 74,134 - an increase of 24.1 percent.
"In an era when consumers are downsizing, the right-sized RDX crossover SUV is proving to be a popular choice," said Jeff Conrad, vice president of Acura sales. "The RDX's redesign for 2010, combined with its strong turbocharged power, has really boosted sales of Acura's smallest SUV."
The newly redesigned MDX luxury SUV continues to be one of the most popular choices in its segment, as evidenced by a 63.4 percent increase in monthly sales. With 4,194 units sold, the MDX was again Acura's best selling model. Combined, Acura truck sales totaled 6,480 units, up 108.7 percent.
Acura car sales were led by the TSX sports sedan with 3,242 units sold, an increase of 39.9 percent. Closely following in sales was the TL performance luxury sedan that tallied 3,123 units, a decrease of 9.1 percent. Overall, Acura car sales totaled 6,537, an increase of 11.0 percent.
*Year-to-date sales based on 178 days for both 2010 and 2009. The daily selling rate is calculated with 27 selling days for July 2010 versus 26 days for July 2010.
**The daily selling rate (DSR) is calculated with 27 days for July 2010 versus 26 days for July 2009. Year-to-date, the DSR is calculated with 178 days for 2010 and 2009. All percentages reflect DSR.
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